Usage and attitude research, also called U&A research, is aiming at studying the consumption habit and attitude of customers. We provide our clients with the information about customers' usage and purchase habit, customers' attitude to the product and brand as well as the competition status in the market. The information is conducive to the policy making of enterprises in their process of marketing.
According to the information about customers' usage and attitude towards the product, the enterprises can scientifically solve the following marketing management problems.
1. Find market opportunities for existing or new products. The enterprise can assess the maturity of the market by analyzing the penetration status of products so as to offer marketing bases for developing new functions of the product and new users. Also, U&A research can estimate the market size and its development trend, discover primary direct competitors and their market status. In the process, key indicators include the brand awareness, brand penetration degree, market occupation ratio, consumer structure and market positioning.
2. Effectively segmentize the market, select target market and accurately position the product. By studying customers' attitudes to the existing product and consumption behaviors and habits, U&A research can segmentize the market from different angles and study the market size of different market segments and features of various customer groups. This will help an enterprise select a proper target market and accurately position the product in the market according to the features of its product and market segment.