Data Analysis Methodology
Respect-MR combines qualitative analysis and quantitative analysis, endeavoring to provide clients with professional services. In the quantitative analysis, we will employ professional probability and statistics knowledge widely and apply specialized statistic software for data analysis. Meanwhile, our researchers are continuously developing new data and information processing technology and also have applied probability and statistics knowledge in the qualitative analysis. The possibility and statistics analysis models we often adopt include: statistics test analysis, analysis of variance, correlation analysis, regression analysis, factor analysis, discriminant analysis, cluster analysis, conjoint analysis/equilibrium analysis, multidimensional preference analysis/multidimensional analysis and cognitive map.

Frequently-used Technical Models
During the research, we adopt a lot of research models to ensure the systematization and logic of the research.
Quantitative research model: consumer behavior analysis Fishbein model, consumer behavior analysis rational behavior theory, consumer behavior analysis consumer preference model and market prediction model.
Qualitative analysis: Delphi method, Boston model, Michael Porter's five forces model, SWOT, PEST model, 4P model, and 4C model.

Sampling Technique
Respect-MR has a strict sampling process. We will adopt scientific sampling methods after thoroughly analyzing the clients' requirements, deciding the interview techniques and determining the research target. According to the sampling theory, we usually adopt probability sampling and non-probability sampling. Probability sampling methods include: simple random sampling, systematic sampling, stratified sampling, cluster sampling; and the non-probability sampling methods include: convenience sampling, discriminant sampling, quota sampling, snowball sampling.

Data Collection Method
Our data mainly comes from two ways: firstly, the first-hand data from market research, interviews as well as analysis, estimation and forecast by our researchers; secondly, the second-hand information by means of collecting published materials and company researches.
Market research methods: market research is a process to ask interviewees questions stated in the designed questionnaire by means of face-to-face interview, calling or writing and to instruct the interviewees to finish the questionnaire so as to obtain information needed.