The basic objective of competition research is to find out all the assessable information to figure out competitors competition strategies and their weakness and consequently, make proper strategies to attack them; also, to find out their strength so as to make suitable strategies to evade it. By learning about the status of competitors, the enterprise can make reasonable market strategies to better compete with their competitors. For a company, it has an extensive competition environment, which is usually influenced by such factors as direct competitors, substitution products, new entrants of the market, suppliers, buyers, government organs.

Due to different features of different industries, the focus of competitor researches also differs. We will adopt target-oriented strategies in competitor research according to the features of different industries. Commonly, we provide the following service for our clients in competitor research: strength and weakness analysis, sales channel analysis, pricing strategy analysis, positioning analysis and promotion strategy analysis.