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Background |
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To maintain the solid leadership in China, Motorola decided to deploy retail initiative from the 2nd quarter of 2005. The initiative focuses on opening MMS (Moto shop) / MMZ (Moto Zone) in selected cities.
To monitor whether the execution of initiative is as scheduled and planned, a retail audit project is requested by Moto operation team. The overall objective of the study is to provide assessment on MMS/MMZ performance to the management, so as to prove whether the ROI meets Motorola’s expectation.
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The deployment and status of 11 sorts of major furniture was audited in the third wave. They are counter, display plate, backdrop, wall light box, zone logo light box, wall unit, corner counter, window light box, multi-media kiosk, MMS outdoor and poster board.
Displayed below are selected samples of major furniture.
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Methodology |
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Data collection methodology: mystery shopper audit.
Two independent auditors go to a same store. One auditor will count the number of furniture without disclose his/her identity. The other auditor will take photos for each store they are auditing. These photos are the main proof for data validation.
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